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we build tools that make activism rewarding...

so that it can become habitual, and history has repeatedly shown that when citizens band together and rally behind a common purpose over a sustained period, we win.

THE IMPORTANCE OF WINNING

Sometimes just putting our energy into things that matter is enough, whether or not it “works,” or leads anywhere. But most of us get way more satisfaction when our efforts change or improve something, and when we believe that it’s a crucial piece of completing a small puzzle.

On Take2, we call those small puzzles campaigns. We exist to both enable a unique way of assembling puzzles successfully, and also to collect the small puzzles and their builders and channel them into movements.

SIX MOVEMENTS

While hundreds of issues are critically important, we have chosen to focus on just six that are foundational.

  • CLIMATE
    CHANGE
  • RACIAL
    JUSTICE
  • INTERNET
    FREEDOM
  • GENDER
    EQUALITY
  • ECONOMIC
    FAIRNESS
  • REBOOTING
    DEMOCRACY

INGREDIENTS:

  • Six major issues
  • Regular people who care about at least one of them
  • A tool that encourages and rewards participation
  • A compelling vision of what success looks like
  • Hundreds of partner organizations with similar goals
  • An inclusive organizational model that tends to decentralize power

DIRECTIONS:

  • Start with small yet important campaigns and increase ambition as our power grows
  • Make it feel great to take part in campaigns, by making participation customizable to available time and skills and using the threshold model to make sure most campaigns succeed
  • Partner with like-minded groups to run campaigns
  • Create a multi-year strategy and update as necessary